Tips To Promote Online Pearl Jewelry Business

Tips To Promote Online Pearl Jewelry Business
March 23 10:17 2019 Print This Article

Marketing plans for small business can be overwhelming, tedious and costly. If you are in jewelry business then competition is high. Competition around queries like ‘Tahitian pearl necklaces’ and ‘Akoya pearl rings’ never vanish. However, the price ranges widely amongst retail jewellers, which creates a challenge to make sure that your pearl products get presented in front of your target audiences.

Before you create marketing strategy there is a need to understand –

  • Target market
  • Demographics
  • Which social channels your target audience hangs out?
  • Budget
  • Competitors research

Defining and implementing your marketing strategy needs you to choose the right channels. Moreover, presentation matters in jewelry business because it helps to attract customers. Marketing allows to use creativity and derive innovative ways of capturing target consumers. This step cannot be missed or it can cause wastage of effort, time, and money. You can find out more on how to promote your online jewelry business on relevant blogs.

Have a user-friendly website created?

Set a virtual storefront and choose an ideal domain name. The responsive website needs to have e-commerce functionality including shopping cart, shipping information, payment options and SSL security. Add texts and images that convey your story and add contact info. Each pearl jewelry piece must have special listing page including product details, price, shipping information and stunning photos.

Attract people to your online jewelry store

SEO is an effective way of getting as many eyes as possible on your pearl jewelry. Promote your store on social sites, where jewelry fans hang out. Stay active, post interesting content frequently and promptly respond to everyone who approaches you online. Remember that, it will take some time but ultimately you will certainly have loyal jewelry customers.

Other best promotional practices

Buying jewellery is often an emotional decision, so there are many aspects that can influence potential customers over the edge and click on the ‘Buy’ button.

  • Give options – Buyers like options, so product pages play a main role. Ensure that every product page immerses the buyer.
  • Segment campaigns associated with household income – Buyers with disposable income buy high end pearls items but retailers also need to understand that there are significant buyers with medium household income. Therefore create a campaign with pearl products priced between $2,500 to $5,000 and experiment at few locations to determine conversion rates.

To thrive successfully in this competitive jewelry segment, you need to be committed to your marketing creativities all the time!

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Chan Francesca
Chan Francesca

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